MAXELL - The Tape To Trust
Maxell ensures more storage and security for your customers

London, United Kingdom, (JAN 2008): In light of the recent security issues Maxell Europe
Ltd, the technology leader in data storage and backup tapes, launches a new global
packaging design for the popular LTO Ultrium Storage Computer Tape range.

The new global design is set to raise the interest in Computer Tapes and help customers
to easily identify the Ultrium range, offering an altogether cleaner and more consistent
‘family’ look across the premium range.

At a time when security needs to be tight, organisations need to be confident that they
are using reliable, trusted and highly secure products to back up their customer’s details,
and with years of experience with LTO compliance testing and a reputation for
manufacturing to the highest standards, Maxell is the only choice.

The LTO Ultrium range is capable of meeting growing demands for storing and backing-up
digital information, with the LTO Ultrium 4 offering double the capacity available in LTO
Ultrium 3 data cartridge. The Maxell LTO Ultrium 4 data cartridge also incorporates new
technology including data encryption and other security features for meeting government
policies and regulations.

 
   


Maxell was the first company to complete the world’s first LTO Ultrium 4 data cartridge
compliance verification process in April, including an exhaustive series of tests to confirm
interchange compatibility with other drives and media. Having completed the tests, users
of Maxell LTO Ultrium products can be 100% confident of compatibility and
interchangeability between Maxell LTO Ultrium media and all brands of Ultrium drives and
media.  Maxell has a successful track record with LTO compliance testing and was first to
pass the Ultrium 1, Ultrium 2 and Ultrium 3 data cartridge compliance verification process,
as well.

About LTO Ultrium 4 (Launched April 2007):

With a compressed transfer rate of up to 240MB/sec and storage capacity of up to 1.6TB,
Maxell’s Ultrium 4 data cartridge is the fourth generation in the LTO Ultrium technology
roadmap which extends to capacities of up to 3.2TB.  The new technology provides two
times the capacity of LTO 3 data cartridge and a transfer rate that is 50 percent faster.
The LTO Ultrium 4 technology is backward compatible with earlier generations, allowing
LTO Ultrium 4 end-users continued access to Ultrium 2 & 3 tape archives to extend their
investments made in previous versions. The Maxell LTO Ultrium 4 data cartridge may be
used in all 4 Ultrium drives.

New to Ultrium tape technology, the LTO Ultrium 4 format features encryption capabilities
designed to enable hardware-based writing of encrypted data to the LTO Ultrium data
cartridge, helping to protect the storage and transport of sensitive information. The LTO
Ultrium 4 format also features the WORM (Write Once, Read Many) functionality that
debuted in LTO Ultrium 3 products, allowing secure backup and storage of critical data for
legal support and regulatory compliance such as Sarbanes Oxley and HIPAA.

Maxell is widely recognized as a major provider within the data storage industry. With
NeoSMART technology and ongoing joint development efforts with the world’s foremost
tape drive developers, Maxell has remained at the forefront of the data recording business,
with an emphasis on quality, reliability and innovation. Maxell was the first in the world to
develop and market Super DLTtape® I, LTO Ultrium 1, LTO Ultrium 2, Super DLTtape® II,
LTO Ultrium 3, DLTtape® S4 and now LTO Ultrium 4 data cartridges. Maxell is now aiming
at development of a 10 Terabyte class tape through utilization of the company’s proprietary
NanoCAP ultra fine spherical magnetic particle technology.

For more information about the LTO Ultrium range, please contact the Marketing Department via email at
marketing@maxell.eu.com

About Maxell NeoSMART technology

Maxell's NeoSMART (Super Maximum-capacity Advanced Reliability Tape) technology
integrates seven leading-edge technologies essential to the future expansion from
Gigabyte to Terabyte storage capacities. NeoSMART technologies consist of: ultra thin
coating, advanced dispersion, fine metal particles, high performance cartridges, high
precision servo tracking, superior calendaring and highly precise slitting. Each of these
technologies has been developed and perfected by Maxell through years of research and
hands-on experience developing and manufacturing advanced tape media.

About Maxell NanoCAP particles

Maxell’s NanoCAP (Nano Composite Advanced Particles) technology provides
extraordinary magnetic performance when compared with conventional needle-shaped
particles, with superior coercivity and extremely high saturation magnetization. The
spherical shape of NanoCAP particles allows the closest possible packing structure and
increases the number of particles per unit volume. This allows for extremely thin magnetic
layer coatings that result in even further improvement in output levels. In the future Maxell
intends to fully leverage NanoCAP technology in the creation of the world’s first 10
Terabyte class data cartridge.

About Maxell

A technology and brand leader in premium data storage media products since 1960,
Hitachi Maxell, Ltd. is a full-line manufacturer of digital and analogue media products for
the data storage, broadcast and consumer markets.
Maxell's data storage group provides one of the industry's broadest lines of premium digital recording media, including LTO Ultrium, DLTtape, Super DLTtape, DLT S tape, DDS / DAT and 3590E data cartridges, and is a full line supplier of recordable DVD and CD media. For more information, please visit
www.maxell.com

Linear Tape-Open, LTO, the LTO Logo, Ultrium and the Ultrium Logo are trademarks of HP, IBM and Quantum
in the US and other countries.

DLT, DLTtape, DLTSAGE and their respective logos are trademarks or registered trademarks of Quantum
Corporation in the USA and other countries.

NeoSMART logo is a trademark of Maxell in the US and other countries.

NanoCAP and the nanoCAP logo are trademarks of Maxell in the US and other countries.

Contact:
The Marketing Department
Maxell Europe Limited
3a High Street
Rickmansworth
Hertfordshire
WD3 1HR
Tel: (44) 1923 331003

marketing@maxell.eu.com