Iconic New Design For Maxell's Battery Range
Maxell Release A Bold New Design For Their Range Of Batteries



Maxell, leading manufacturers of Batteries, Storage
Media and Accessories, have issued an eye
catching new design for their range of batteries.
This new look is set to raise the interest in batteries
and enhance sales, and is due to launch across
Europe by Christmas 2007.

With batteries known as the ‘ultimate impulse line’,
this new design with the larger brand name and bold
colours is anticipated to further Maxell’s reliable
reputation as battery specialists.

With five different main chemistries of batteries in
the range; Alkaline (blue), Super Alkaline (gold),
Zinc (red), and Rechargeable Nickel Metal Hydride
(NiMH) (green) batteries as well as coin and button
batteries for watches etc, (available in sizes ranging
from AA, AAA, C and D). Maxell are one of the few major Battery manufacturers to offer a complete range of products, making them the ‘one stop shop’
for batteries. Maxell are one of the few major Battery manufacturers to offer a complete range of products, making them the ‘one stop shop’ for batteries. Maxell are also the world’s number one supplier of coin and button batteries, a fact which they continue to put emphasis on in their new packaging. The new design is clean and simple with bold colours
indicating each product in the range
and offers a consistent and a
recognisable theme throughout the
entire range. All the batteries in the
Maxell portfolio have a family feel to
them, so there is a great opportunity
to cross sell across the whole battery
range andallows the trader to “trade
up”.Information is now clearer on the
fronts and the backs of the new range
of products. The front of the packs
have information in the form of “usage
icons”, this is vital information for a
consumer making a purchasing
decision in moments. The icons are


repeated on the back of the pack, and by using icons rather than text, Maxell eliminate the
difficulty of having many languages cluttering up the pack, allowing the information to be
easier to understand and making the range suitable for Maxell’s European consumers. Icons are also used to indicate the kinds of objects that the types of batteries would be
suitable for, making buying batteries easier than ever before.


Batteries were Maxell’s first ever product and the manufacturing began in 1961, with Maxell’s name deriving from the phrase ‘MAXimum dry capacity cELL’.

For more information and to see what’s new in the Maxell Batteries, Media and
accessories range, please visit www.maxell.com or contact the European Sales Office
on +44 1923 494400.

Contact details: Mark Forrest, forrestm@maxell.eu.com +44 (0) 1923 331 020

About Maxell

A technology and brand leader in premium data storage media products since 1960,
Hitachi Maxell, Ltd. is a full-line manufacturer of digital and analogue media products for
the data storage, broadcast and consumer markets. Additional information on Maxell can
be found on the company's website: www.maxell.com
 

MAXELL – OFFERING MAXIMUM PERFORMANCE FOR YOUR MEDIA

Contact:
The Marketing Department
Maxell Europe Limited
3a High Street
Rickmansworth
Hertfordshire
WD3 1HR
Tel: (44) 1923 331003
marketing@maxell.eu.com